THE TRIPLE LAYERED BUSINESS MODEL CANVAS IN PRACTICE

27.50 incl. BTW en verzendkosten

“A new economy is created by the grace of new economic textbooks. This is a wonderful example of such a new textbook; it gives students the necessary knowledge and skills to face the future as purpose changemakers!” (Kees Klomp)

  • Suzanne van Stratum
  • 15 november 2024
  • 100 pagina’s

A preview of the book will soon be available here.

Additional material for the book for lectures and students will be available here.

Beschikbaar via nabestelling

Categorie: Artikelnummer: ISBN 978-90-833774-1-4

Beschrijving

WITH THE BUSINESS MODEL YOU AS THE FOURTH LAYER

 

The Triple Layered Business Model Canvas has proven to be a clear, accessible and logical model for learning to think ‘new economics’. The model consists of three layers: the first is the ECONOMIC LAYER, in which you describe how you create, realize and deliver value. This layer goes back to the Business Model Canvas, which is widely used in practice and study. The second is the ECOLOGICAL LAYER and the third the SOCIAL LAYER. Each of the nine building blocks in each layer are explained and illustrated by examples from real companies.

It is the combination with a PERSONAL LAYER that makes this book unique. This fourth layer goes back to the Business Model You, in which you yourself are central. This canvas encourages personal development within the pupose economy. In this way you not only take responsibility for yourself, but also for others and the future. With this layer, the Inner Development Goals are also discussed: personal skills that you can use to work on a sustainable world.

This book is not intended to be read in one go, but rather to work on layer by layer or block by block. It contains excercises to apply the theory and many examples. Each chapter concludes with a step-by-step plan in which you complete, analyze and discuss the described layer with others.

Canvases are available with this book to help you develop your own Triple Layered Business Model and Business Model You.

Suzanne van Stratum works as a lecturer at Amsterdam University of Applied Sciences. She teaches students based on the idea of ​​the ‘purpose economy’: economic prosperity linked to sustainability and people’s well-being.

Extra informatie

Gewicht 0.577 kg
Afmetingen 24.2 × 19.1 × 0.8 cm
Pagina's

100

Jaar

2024

ISBN

978-90-833774-1-4

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