THE TRIPLE LAYERED BUSINESS MODEL CANVAS IN PRACTICE

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“A new economy is created by the grace of new economic textbooks. This is a wonderful example of such a new textbook; it gives students the knowledge and skills necessary to face the future as changemakers in the purpose economy!” (Kees Klomp)

Klik hier voor de Nederlandse versie en bijbehorende extra materiaal.

  • Suzanne van Stratum
  • November 15, 2024
  • 100 pages

A preview of the book can be downloaded here.

Additional material for the book can be requested here.

Categorie: Artikelnummer: ISBN 978-90-833774-1-4

Beschrijving

WITH THE BUSINESS MODEL YOU AS THE FOURTH LAYER

 

The Triple Layered Business Model Canvas has proven to be a clear, accessible and logical model for learning to think about “new economics.” The model consists of three layers, starting with the ECONOMIC LAYER, where you describe how you create, realize and deliver value. This first layer stems from the Business Model Canvas, which is widely used in practice and study. The second layer is the ECOLOGICAL LAYER, and the third is the SOCIAL LAYER. Each layer features nine building blocks that are explained and illustrated using examples from real companies.

What makes this book unique is the combination of the above three layers with a fourth: the PERSONAL LAYER. This last layer stems from the Business Model You, where the focus is on you. This canvas encourages personal development within the purpose economy. This way, you not only take responsibility for yourself but also for others and for the future. In this layer, you also work on your Inner Development Goals: personal skills that enable you to work toward a sustainable world.

This book is not intended for reading in one go, but rather for working layer by layer or block by block. It includes exercises for applying the theory and provides many examples. Each chapter concludes with a step-by-step plan in which you complete, analyze and discuss the described layer with others.

Canvases are available with this book to help you develop your own Triple Layered Business Model and Business Model You.

Suzanne van Stratum works as a lecturer at Amsterdam University of Applied Sciences. She teaches students based on the idea of ​​the ‘purpose economy’: economic prosperity linked to sustainability and people’s well-being.

Extra informatie

Gewicht 0.577 kg
Afmetingen 24.2 × 19.1 × 0.8 cm
Pagina's

100

Jaar

2024

ISBN

978-90-833774-1-4

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