THE TRIPLE LAYERED BUSINESS MODEL CANVAS IN PRACTICE

Beschrijving

WITH THE BUSINESS MODEL YOU AS THE FOURTH LAYER

The Triple Layered Business Model Canvas has proven to be a clear, accessible and logical model for learning to think ‘new economics’. The model consists of three layers: the first is the ECONOMIC LAYER, in which you describe how you create, realize and deliver value. This layer goes back to the Business Model Canvas, which is widely used in practice and study. The second is the ECOLOGICAL LAYER and the third the SOCIAL LAYER. Each of the nine building blocks in each layer are explained and illustrated by examples from real companies.

It is the combination with a PERSONAL LAYER that makes this book unique. This fourth layer goes back to the Business Model You, in which you yourself are central. This canvas encourages personal development within the pupose economy. In this way you not only take responsibility for yourself, but also for others and the future. With this layer, the Inner Development Goals are also discussed: personal skills that you can use to work on a sustainable world.

This book is not intended to be read in one go, but rather to work on layer by layer or block by block. It contains excercises to apply the theory and many examples. Each chapter concludes with a step-by-step plan in which you complete, analyze and discuss the described layer with others.

Canvases are available with this book to help you develop your own Triple Layered Business Model and Business Model You.

Suzanne van Stratum works as a lecturer at Amsterdam University of Applied Sciences. She teaches students based on the idea of ​​the ‘purpose economy’: economic prosperity linked to sustainability and people’s well-being.