GETTING STARTED WITH DESIGN THINKING

Beschrijving

Everything is design.
The plans we make, the stories we tell, the future we build together.
Everything is design.

GETTING STARTED WITH DESIGN THINKING is 100% practical. After you become acquainted with the design thinking method in Chapter 1, you can get started right away. In Chapters 2 to 6 you will go through the phases of a design thinking process. In these chapters you will find many useful tools and practical tips. In Chapter 7 you will read how to implement your design. Chapter 8 offers you tips for writing a report about your project. This last chapter is particularly useful for students who are writing a thesis.

This book contains everything you need to know to carry out a design thinking project. At the end of each chapter, you will find exercises and a roadmap to get started with your own design. This is without a doubt the most practical book on design thinking you will read: from design thinking to design doing!

Eveline van Zeeland is a researcher, entrepreneur and author. She previously wrote Basisboek Neuromarketing and Marketing Book of the Year 2020 Marketing Design with Customer Journey Mapping. Eveline guides students, professionals and organizations in the use of design thinking. In GETTING STARTED WITH DESIGN THINKING she doesn’t just teach you to think as a designer, she gives an answer to all those questions to which she didn’t find the answer in other books on design thinking.