SHAPING VALUE – extra material

Curious about the accompanying e-book on market and design research? Download a preview. The entire e-book is available to buyers of the book SHAPING VALUE.
Download a video in which Eveline van Zeeland explains what’s in the book and how to use it in your work or studies. Buyers of the book get access to knowledge clips for all chapters.
Want to get started with SHAPING VALUE yourself? Download the canvases from the book. PowerPoints are available for lecturers who use the book with their students.

For buyers of the book SHAPING VALUE – MARKETING THROUGH THE LENS OF DESIGN, much more extra material is available.

To receive this, click the REQUEST button below. After we receive your request, we will ask you for proof of purchase.

All additional materials remain the property of FLOOT and the authors.

In the e-book on market and design research, you can read how to use research in investigating, designing, delivering, and retaining value.

Eveline van Zeeland summarizes each chapter in a video. She uses (inter)national examples and well-known works of art.

Are you a lacturer and do you use the book in your lessons with your students? If so, there are PowerPoints with figures from the book for you.